


I've just finished a new corporate identity for a tour operator - Oemies Tours. It was a nice change learning about the Arabic alphabet and how words are constructed. Took me a while to get the hang of reading right to left. So the logo is based on the word Oemie which means Mother. I surrounded the Arabic 'mother' with concentric circles in varying colours to symbolise the diversity in Cape Town. As well chose earthy African colours. I learned that the deep green is an important colour in Islamic tradition and so this was incorporate. All in all a logo, business card, brochure and banner were produced.





