
So I've just had a little fun with this poster. Brief was as the text states: UCT rag res students drink to build the tallest tower of cans. And the poster would go up around campus and in the res'. A play on the Extreme makeover home edition would turn it into Extreme makeover bar edition - tilted the image to imply cans tumbling over in an attempt to grow the tower...or being a little boozed - added some paint sploshes to symbolise the makeover diy aspect, or maybe the puke spewed in the attempt to collect more cans he he he pretty gross. Non brand specific....
.... I've just heard that I need to incorporate the Miller Genuine Draft branding so it's been a total redesign. But i had so much fun doing it that I'm showing it off anyways!
And this was the eventual poster. The background is generic Miller Genuine Draft branding. I was happy to keep some of the elements of the original poster so overall a good project.